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Petite Keep Launches a Highly Incremental Prospecting Channel with AcquisitionAI
Industry:
FamilyIn Partnership With:
Shopify
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Background
The incredible Petite Keep team has seen that direct mail is an "heirloom-worthy" channel that drives remarkable results for their retargeting and retention programs.
But after hearing about PostPilot's release of AcquisitionAI (PostPilot’s proprietary lookalike engine), they wanted to see if direct mail could drive strong prospecting results, too.
"Our incredible results with PostPilot's retargeting and retention gave us the confidence to expand. Seeing proven incrementality step-by-step and validating the ROI (plus, knowing our colder audiences were actively responding to physical mail) made trying AcquisitionAI an easy next step." —Taylor LaMay, Sr. CRM & Lifecycle Marketing Manager @ Petite Keep
(Spoiler: it does.)
Petite Keep’s Prospects Have Never Looked Better
“PostPilot adds a beautiful, tactile layer to our marketing strategy, providing a physical touchpoint that brings a whole new level of depth to the digital experience we build through Meta ads.” —Taylor
AcquisitionAI is PostPilot's purpose-built, self-learning lookalike engine, trained on the largest, most detailed, and freshest data set in the industry.
It builds lookalike audiences based on billions of data points—ranging from the demographic to behavioral—in a matter of hours, and it’s capable of running one-off and automated prospecting campaigns.
To take AcquisitionAI for a test drive, Petite Keep ran a prospecting campaign targeting tens of thousands of potential customers, sending those prospects gorgeous trifold Cardalogs™ packed with imagery, social proof, and a gifting angle (“Gifting Made Personal”).
These Cardalogs performed extremely well (more on that in the Results section), and following their success, Petite Keep doubled down—literally—by launching a second prospecting campaign with double the volume.
The second batch included Cardalogs that featured new 2026 products and some media recognition, showing off logos including Forbes, Southern Living, and The Knot.
These, too, performed extremely well, and they set the stage for a PostPilot-powered-prospecting future.
By the way, how gorgeous are these mailers?
Results
"The sky's the limit with PostPilot. We are moving toward automating our prospecting with AcquisitionAI from one-off campaigns to ongoing, automated deliveries. Plus, as we pursue aggressive product expansion, direct mail will be a key player in all of our upcoming launches and LTV efforts." —Taylor
We love to hear it, and we can certainly see why: both drops were wildly incremental, driving net-new revenue for Petite Keep.
- The February Cardalogs drove a 6.36x iROAS
- The May Cardalogs drove a 5.41x iROAS
When was the last time you heard a marketer say, “My Meta prospecting campaign drove a 5x incremental ROAS”? (Or any measurable incremental ROAS, for that matter?)
Petite Keep can now say that about direct mail prospecting.
And it will now all be automated with AcquisitionAI.
Petite Keep will set a prospecting budget, and AcquisitionAI will fire off mailers at a chosen cadence (daily, weekly, or monthly) to the best possible batch of prospects at the time of sending.
Like a digital physical channel.
And we can’t wait to see the results.
Because, ultimately, it means more absolutely stunning heirloom trunks that celebrate life’s most important milestones. We’re here for it.
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