Taylor Stitch Automates Retention and Revenue with PostPilot


Taylor Stitch launched with PostPilot in 2022, tested one-off campaigns, and since 2023, has kept retention campaigns “switched on” to bring in revenue throughout the year.

  • Taylor Stitch came to PostPilot to test direct mail without the expense of traditional catalogs.
  • The team sends one-off holiday mail campaigns every year and uses programmatic retention to send mail to evergreen dynamic customer segments.
  • The team has seen most direct mail campaigns hit a 10x+ ROI.


Before onboarding with PostPilot, Taylor Stitch largely relied on paid media (e.g., Meta) and email for marketing. However, their team looked to get started with direct mail without the need for a “massive budget” and long lead times that go hand-in-hand with traditional vendors. 

“PostPilot has given us another customer touchpoint outside of digital marketing. The team was great at identifying opportunities for early wins, and over the last couple years, they’ve continued to be great partners for us, always quick to hop in and support us at every step of the way.”

-Luke McAlpine, VP of Brand, Taylor Stitch

The PostPilot Solution:

“We use direct mail through PostPilot primarily for lifecycle retention to reengage folks who have shopped with us in the past, driving order frequency and, ultimately, LTV.”

-Luke McAlpine

The Taylor Stitch team uses direct mail to cut through holiday inbox hell and to reliably plug their retention funnel. 

A BFCM Trick Up Their Sleeves

Last BFCM, the team leveraged postcards to reach customers who weren’t seeing their emails. 

The retention tactic: Taylor Stitch sent this postcard both to email subscribers who received BFCM emails “0 times” and to a segment with multiple bounces. In other words, it was a major driver of the revenue among these customers.

Although email is and will always remain fundamental to the holiday marketing arsenal, direct mail can reach the spots where email’s light doesn’t shine: unengaged customers and those who’ve unsubscribed from lists—often, this is 70% of a brand’s customer base.

Automatically plugging the funnel

To strengthen their retention program further, Taylor Stitch leverages programmatic direct mail. 

In other words, they set certain parameters, and PostPilot instantly fires off a postcard to every customer who meets those parameters in real-time. 

Hands-off, automated revenue.

Specifically, they’re automating winback campaigns:

One postcard, two automations: Taylor Stitch sends the above postcard to customers who have made two purchases but who haven’t purchased in 90 days (automation 1) and 180 days (automation 2). The best part? No discount on this postcard.

More on that:

“We’ve been testing different offers against non-discount messaging within various segments based on recency and frequency. Throwing discounts at folks helps drive incrementality, but in a number of cases, the non-discounted message has actually resulted in a higher incremental lift at a higher margin. That’s a huge win.”

The Results:

The results speak for themselves, but we’re happy to let Luke add some color:

“We do a fair amount of testing, so it’s natural that we don’t see amazing results with every idea but we’re often seeing high ROAS with incremental lifts between 30-50% among the campaigns that win out.”

Overall, direct mail campaigns have averaged a 10x+ ROI. 

And on the hands-off revenue side, winback automations have seen an even-higher ROI: 15x+ ROI per campaign.

Direct mail works. And automated direct mail works for you. (Regular direct mail works for you, too.)

We’re thrilled it’s been a “key tool” in Taylor Stitch’s belt, to reactivate lapsed buyers outside of email and paid media channels. 

Even better: expansion of the program is coming

The team’s looking to shift their historical catalog budget to PostPilot’s catalog offering. We’ll keep you posted.

Next Case Study

GOOD AMERICAN Makes the Switch to Full-Funnel Revenue with Direct Mail

The body-positive apparel brand switched to PostPilot to improve performance and unlock a full-funnel channel.

KURU Footwear Notches $2m+ with Full-Funnel Direct Mail

In their first year with PostPilot, the foot pain fighters drove 7 figures in revenue at a 10x+ ROI.

HexClad Built a 7-Figure Programmatic Direct Mail Program with PostPilot

The cookware experts drove nearly $3M over BFCM and continue to expand their evergreen direct mail strategies.

Direct Mail Is “Instrumental” in Driving Repeat Purchases for M&S Meats

PostPilot helped the 80-year-old premium jerky brand increase YoY holiday revenue by 110%.

Gozney Retargets & Converts Anonymous Website Visitors with Direct Mail

The outdoor pizza oven brand drove $100k+ in revenue and a 10X+ ROAS acquiring new customers with SiteMatch.

Mini Katana Activates AWOL Email Subscribers with PostPilot 

The viral sword brand uses MailMatch to reach prospects who aren’t reading marketing emails. 

Plum Deluxe Scales Handwritten Birthday Wishes with PostPilot

The community-powered gourmet tea brand adds a personal touch (at scale) for thousands of customers with PostPilot.

Bones Coffee Sees “Explosive” Results with Postcards

With their first two mailers, the company drove nearly $100k in sales and brought thousands of customers back into the fold.

How Direct Mail Became an Essential Marketing Channel for Dr. Squatch

The rocketship CPG brand chose PostPilot for its concierge service and superior analytics.

Pourri Smashed Its Black Friday Goals with PostPilot

Direct mail gave the home fragrances brand a 10% incremental revenue boost, outperforming every other channel.

WINPRO Pet Uses Direct Mail to Reach *All* Its Customers

The pet supplements brand knows that direct mail connects when email can’t.

Cardalogs: A New Acquisition Channel for Misook

The women’s fashion brand tried prospecting with a faster, more flexible alternative to catalogs. It got a 3.4x ROAS.

How HexClad Uses PostPilot to Convert Email Subscribers

The cookware brand’s direct mail campaign helped rack up $800k in sales from new customers.

Wine by Lamborghini Wins at Retention with PostPilot

Holiday campaigns and automated flows keep luxury customers coming back—generating more than 10x ROAS. 

Caden Lane Leans Into PostPilot for Cold Prospecting

Direct mail scored the stylish and fast-growing baby brand a 3.8x ROAS on a first-touchpoint campaign.

Rock City Lab Reactivates Subscribers with Postcards

The ecommerce marketing agency uses direct mail to bring lapsed subscribers back — at 7X the rate of organic reactivation.

Laird Superfood Supercharges Retention With Postcards

Laird Hamilton’s plant-based food brand reengaged thousands of lapsed VIPs and saw 12x ROAS on a single campaign.

Obvi Drives Profits with Automated Postcard Campaigns

The rocketship supplements brand wanted to offset high ad costs and reach dormant customers. They scored 1000%+ ROIs.

Ezra Firestone's BOOM! Achieved a 2600% ROI with Postcards

Ecom legend Ezra Firestone knows how to retain customers. Get his direct mail playbook to drive retention and profits.

Dr. Brandt Uses Postcards to Reach Lapsed Customers

The popular skincare brand relies on PostPilot to mitigate the high cost of online ads and email deliverability issues.

Grande Cosmetics Keeps VIPs Coming Back with Direct Mail

The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s going deeper.

Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

The OG mens grooming brand needed a way to reach and reactivate top customers who didn't engage with email. They got buyers back and achieved a 10X return.

Promix Nutrition Uses Postcards to Get Into Customers’ Homes

Promix founder Albert Matheny was looking for more than ROI. He wanted to connect offline for stronger recognition, affinity, and credibility.

Orbit Baby Uses Postcards to Acquire High-AOV Customers

With MailMatch™, the DTC stroller brand could send direct mail based just on the emails of high-intent shoppers.

CYSM Hyper-Personalizes 100+ Direct Mail Campaigns

The shapewear brand uses direct mail for holidays, retention, VIP rewards, and more to Drive >10X ROAS.

Bulletproof Re-Engages Customers with Direct Mail + Email

Bulletproof solved the one-time-buyer problem by converting massive second-purchases and new subscribers.

Urbani Truffles Wins Back High-Value Customers with Postcards

Urbani used postcards to win back valuable customers they couldn’t reach online, and how they’re now integrating direct mail across their marketing strategy.

Oh!mino Uses Postcards to Get 60% of Customers Coming Back

CEO & founder Michael Maynard used automated direct mail to help lift reorder rates from 24% to 63%.

Privy CEO Ben Jabbawy on Driving 6% of Revenue with Postcards

Ben speaks with Jeremy Roberts, CMO of apparel brand Tradlands, on making direct mail a leading overall revenue channel.

Postcards Outperformed Email 18.5 to 1 for Morris 4X4

Studies show customers receiving direct mail marketing are more likely to spend more over time (higher LTV). Morris 4x4 put this theory to the test and the results were remarkable.

ATH Organics is Crushing ROI with Postcards

The supplements brand tests creative, offers, and personalization to optimize its direct mail campaigns.

Drag &

Ready to increase your revenue?

Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).

Try it risk-free
5.0 Shopify Rating

No contracts. No minimums.