Gozney Retargets & Converts Anonymous Website Visitors with Direct Mail

Gozney began as a commercial-only pizza oven maker, beloved by restaurants throughout the UK (founder Tom Gozney’s full story here). By popular demand, the brand expanded internationally into residential offerings, and in the process, they changed the home pizzamaking game.

The Pre-PostPilot Challenge:

Gozney sought a way to enhance email/SMS and effectively nurture prospects through a long consideration period: beautiful pizza ovens are high-ticket items, and the brand needed an affordable, reliable way to keep their products top-of-mind.

Enter: direct mail.

The PostPilot Solution:

Since partnering with PostPilot, Gozney has launched nearly three dozen campaigns, including retention campaigns for holidays (e.g., BFCM, Father’s Day), abandoned carts, and product launches in both the U.S. and U.K.

After seeing major success with retention initiatives, the team wanted to test how direct mail could help with acquisition and began to leverage SiteMatch.

A brand simply adds the SiteMatch pixel to their eCommerce site via Google Tag Manager or the site’s backend. The proprietary technology can identify and match 20-40% of anonymous site traffic to a physical address. Existing customers and visitors who don’t demonstrate valid intent signals are filtered out automatically, boosting acquisitions and performance. 

The Gozney team sent CardalogsTM featuring a few of their products, encouraging those previous visitors to “Give the gift of fire:”

SiteMatch opened a new door for us: We’re able to reach all those people who come to our website, and it's been a phenomenal journey so far.

-Arthur Brunetti, Retention Marketing Manager, Gozney

The Results:

The PostPilot team made sure we were comfortable with everything, knew how [the pixel] worked, and that we understood what needed to be done from our side. The SiteMatch returns have been impressive.
-Arthur Brunetti, Retention Marketing Manager, Gozney

We couldn’t have said it better. Gozney’s really driven some stellar results with SiteMatch:

  • $116k in revenue (on 151 orders)
  • 16x ROAS

Given that brands spend millions on the Google/Meta tax driving potential customers to their sites, and <3% of those visitors become buyers, those extra conversions go right to the bottom line.

Plus, it means more pizza around the world. We can get behind that.

Next Case Study

HexClad Built a 7-Figure Programmatic Direct Mail Program with PostPilot

The cookware experts drove nearly $3M over BFCM and continue to expand their evergreen direct mail strategies.

Direct Mail Is “Instrumental” in Driving Repeat Purchases for M&S Meats

PostPilot helped the 80-year-old premium jerky brand increase YoY holiday revenue by 110%.

Plum Deluxe Scales Handwritten Birthday Wishes with PostPilot

The community-powered gourmet tea brand adds a personal touch (at scale) for thousands of customers with PostPilot.

Bones Coffee Sees “Explosive” Results with Postcards

With their first two mailers, the company drove nearly $100k in sales and brought thousands of customers back into the fold.

How Direct Mail Became an Essential Marketing Channel for Dr. Squatch

The rocketship CPG brand chose PostPilot for its concierge service and superior analytics.

Pourri Smashed Its Black Friday Goals with PostPilot

Direct mail gave the home fragrances brand a 10% incremental revenue boost, outperforming every other channel.

WINPRO Pet Uses Direct Mail to Reach *All* Its Customers

The pet supplements brand knows that direct mail connects when email can’t.

Cardalogs: A New Acquisition Channel for Misook

The women’s fashion brand tried prospecting with a faster, more flexible alternative to catalogs. It got a 3.4x ROAS.

How HexClad Uses PostPilot to Convert Email Subscribers

The cookware brand’s direct mail campaign helped rack up $800k in sales from new customers.

Wine by Lamborghini Wins at Retention with PostPilot

Holiday campaigns and automated flows keep luxury customers coming back—generating more than 10x ROAS. 

Caden Lane Leans Into PostPilot for Cold Prospecting

Direct mail scored the stylish and fast-growing baby brand a 3.8x ROAS on a first-touchpoint campaign.

Rock City Lab Reactivates Subscribers with Postcards

The ecommerce marketing agency uses direct mail to bring lapsed subscribers back — at 7X the rate of organic reactivation.

Laird Superfood Supercharges Retention With Postcards

Laird Hamilton’s plant-based food brand reengaged thousands of lapsed VIPs and saw 12x ROAS on a single campaign.

Obvi Drives Profits with Automated Postcard Campaigns

The rocketship supplements brand wanted to offset high ad costs and reach dormant customers. They scored 1000%+ ROIs.

Ezra Firestone's BOOM! Achieved a 2600% ROI with Postcards

Ecom legend Ezra Firestone knows how to retain customers. Get his direct mail playbook to drive retention and profits.

Dr. Brandt Uses Postcards to Reach Lapsed Customers

The popular skincare brand relies on PostPilot to mitigate the high cost of online ads and email deliverability issues.

Grande Cosmetics Keeps VIPs Coming Back with Direct Mail

The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s going deeper.

Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

The OG mens grooming brand needed a way to reach and reactivate top customers who didn't engage with email. They got buyers back and achieved a 10X return.

Promix Nutrition Uses Postcards to Get Into Customers’ Homes

Promix founder Albert Matheny was looking for more than ROI. He wanted to connect offline for stronger recognition, affinity, and credibility.

Orbit Baby Uses Postcards to Acquire High-AOV Customers

With MailMatch™, the DTC stroller brand could send direct mail based just on the emails of high-intent shoppers.

CYSM Hyper-Personalizes 100+ Direct Mail Campaigns

The shapewear brand uses direct mail for holidays, retention, VIP rewards, and more to Drive >10X ROAS.

Bulletproof Re-Engages Customers with Direct Mail + Email

Bulletproof solved the one-time-buyer problem by converting massive second-purchases and new subscribers.

Urbani Truffles Wins Back High-Value Customers with Postcards

Urbani used postcards to win back valuable customers they couldn’t reach online, and how they’re now integrating direct mail across their marketing strategy.

Oh!mino Uses Postcards to Get 60% of Customers Coming Back

CEO & founder Michael Maynard used automated direct mail to help lift reorder rates from 24% to 63%.

Privy CEO Ben Jabbawy on Driving 6% of Revenue with Postcards

Ben speaks with Jeremy Roberts, CMO of apparel brand Tradlands, on making direct mail a leading overall revenue channel.

Postcards Outperformed Email 18.5 to 1 for Morris 4X4

Studies show customers receiving direct mail marketing are more likely to spend more over time (higher LTV). Morris 4x4 put this theory to the test and the results were remarkable.

ATH Organics is Crushing ROI with Postcards

The supplements brand tests creative, offers, and personalization to optimize its direct mail campaigns.

Drag &

Ready to increase your revenue?

Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).

Try it risk-free
5.0 Shopify Rating

No contracts. No minimums.