February 27, 2026
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PostPilot's Premier Tech Partner Status: 7 Years in the Making
On this page:
A note from PostPilot co-founders/co-CEOs Drew Sanocki and Michael Epstein:
We’ve both been die-hard Klaviyo fans since around 2012.
That’s when we started using it at our own brands to do what we’d always dreamed of doing: automated lifecycle marketing.
That was truly groundbreaking functionality at the time.
Really, it's hard to understate how much Klaviyo disrupted the ESP space and the power it gave marketers.
Before Klaviyo, building “flows” was a manual and incredibly time-consuming process, and as a result, true lifecycle email marketing didn’t really exist in the DTC space.
But Klaviyo’s founders, Ed and Andrew, saw what the market needed, and they built like crazy to get there. When we started using Klaviyo, Ed and Andrew were still answering tech support emails, and they even helped Drew set up Klaviyo (for his brand Karmaloop) in their Boston office.
Klaviyo never stopped being the industry leader, an extraordinary innovator, and the gold standard for marketing tech.
And their team has served as a continual inspiration for us personally:
When we started PostPilot, we set out to do for direct mail what Klaviyo did for email.
We needed to make it programmatic, measurable, and ridiculously smart.
Which is why we knew from day one that an integration with Klaviyo was central to our platform functionality, allowing brands to seamlessly orchestrate multi-touch automated flows that combine email, SMS, and direct mail.
We’ve been obsessed with it from the beginning.
But over the last year-plus, we’ve been working to take our integration and partnership to the next level, and we’ve undergone a deep vetting process to be considered a Klaviyo Premier tech partner.
Premier is Klaviyo’s most elite partner tier.
It’s invitation-only, and it’s reserved for partners with significant enterprise impact and deep technical alignment. Only a handful of companies (most much larger than us) have achieved it.
For our team, this is the culmination of 7 years of building, and it's the foundation for what’s to come.
And we’re not slowing down. Quite the opposite, in fact.
We’re shipping faster than ever, with even more integrated features rolling out this month—in-app segment building and passing PostPilot events back to Klaviyo, for example—and there’s so much more on the way.
The bottom line:
Direct mail is a first-class channel.
Klaviyo agrees.
A note from PostPilot co-founders/co-CEOs Drew Sanocki and Michael Epstein:
We’ve both been die-hard Klaviyo fans since around 2012.
That’s when we started using it at our own brands to do what we’d always dreamed of doing: automated lifecycle marketing.
That was truly groundbreaking functionality at the time.
Really, it's hard to understate how much Klaviyo disrupted the ESP space and the power it gave marketers.
Before Klaviyo, building “flows” was a manual and incredibly time-consuming process, and as a result, true lifecycle email marketing didn’t really exist in the DTC space.
But Klaviyo’s founders, Ed and Andrew, saw what the market needed, and they built like crazy to get there. When we started using Klaviyo, Ed and Andrew were still answering tech support emails, and they even helped Drew set up Klaviyo (for his brand Karmaloop) in their Boston office.
Klaviyo never stopped being the industry leader, an extraordinary innovator, and the gold standard for marketing tech.
And their team has served as a continual inspiration for us personally:
When we started PostPilot, we set out to do for direct mail what Klaviyo did for email.
We needed to make it programmatic, measurable, and ridiculously smart.
Which is why we knew from day one that an integration with Klaviyo was central to our platform functionality, allowing brands to seamlessly orchestrate multi-touch automated flows that combine email, SMS, and direct mail.
We’ve been obsessed with it from the beginning.
But over the last year-plus, we’ve been working to take our integration and partnership to the next level, and we’ve undergone a deep vetting process to be considered a Klaviyo Premier tech partner.
Premier is Klaviyo’s most elite partner tier.
It’s invitation-only, and it’s reserved for partners with significant enterprise impact and deep technical alignment. Only a handful of companies (most much larger than us) have achieved it.
For our team, this is the culmination of 7 years of building, and it's the foundation for what’s to come.
And we’re not slowing down. Quite the opposite, in fact.
We’re shipping faster than ever, with even more integrated features rolling out this month—in-app segment building and passing PostPilot events back to Klaviyo, for example—and there’s so much more on the way.
The bottom line:
Direct mail is a first-class channel.
Klaviyo agrees.
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