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Criquet Stacks Wins with Klaviyo, Digioh, and PostPilot
Once Upon an Ecommerce Stack
Within the great, swirling, growing, optimizing, boundless Klaviyo ecosystem, a magnificent shirtmaker waved a wand of integration.
Sparks erupted from the wand (magical ones—not due to faulty wiring) and more importantly, the potential to tie tools together to create new marketing campaigns.
Criquet (the magnificent, brave shirtmaker of our story) tamed the sparks, and saw the truth behind their light.
Criquet exhaled.
“Ah,” Criquet said. “I know what I must do.”
Here’s What Actually Happened
Gotta keep case study intros fresh, right?
Anyway, here’s the story:
Criquet, Digioh, and Klaviyo Started Hanging Out
To create more engaging, personalized, and (literally) tailored experiences, Zach Scheimer (Criquet’s Sr. Retention Marketing Manager) has been leveraging our friends at Digioh to create a “Perfect Polo Quiz.”
The quiz enables shirt shoppers on Criquet’s site to find their ideal polo style.
Check it out:
From the quiz, Criquet can “capture insights like fit preference, style, and use case, turning browsers into segmented Klaviyo audiences (e.g., “regular fit” or “slim fit”) for personalized flows across email and SMS to drive net-new revenue,” Digioh’s Senior Vice President of Marketing Blake Imperl explains.
And those personalized flows?
They drive incredible results. More on that a bit later.
Then, PostPilot Entered the Personalization Party
“I’ve called our tech stack a ‘puzzle’ for a while now, and it’s become super important to me that all of it stems from the Klaviyo ecosystem–and that’s what’s happening. Getting buy-in and support from Klaviyo, Digioh, and PostPilot has been really powerful—and our customer experience is even better for it.” —Zach
Criquet’s been a PostPilot customer for years, too.
So, we all thought, “Should we?”
Of course we should.
(We should drive additional sales by echoing the messaging in Criquet’s emails on postcards and sending them to people who didn't convert via email.)
Of course, we did.
We automated multiple postcards, with each version mapped to a different Klaviyo segment (powered by Criquet’s Digioh quiz data).
For instance, the postcard below was sent to quiz takers who favored slim fit shirts:
And this postcard was sent to quiz takers who preferred less fitted shirts:
By the way…
Criquet was able to send these postcards to quiz takers because of our feature MailMatchTM, which lets brands send direct mail to customers with an email alone.
PostPilot Team Note: This awesome tactic is (thanks to Digioh) an extra-dialed-in version of what our most successful customers do with PostPilot and Klaviyo. Take what’s working in Klaviyo, and extend the efforts through direct mail to ensure that every last prospect or customer sees your messaging.
The Results
They’re really, really good.
Criquet x Digioh x Klaviyo
Criquet’s seen a massive performance increase of email flows that pull in messaging around quiz results. Compared to Criquet’s other Klaviyo flows, these have led to a…
- 25% higher open rate
- 16% higher click rate
- 51% higher AOV
- 384% higher RpR
TLDR: Insert brain exploding emoji.
Criquet x Digioh x Klaviyo x PostPilot
Criquet’s dynamically triggered postcards have driven ridiculous results, with each postcard design leading to a 15x+ ROAS.
TLDR: Another brain exploding emoji.
The Moral of the Story
There’s no such thing as too much personalization, and great tech partners can help incredible DTC brands like Criquet push the boundaries of mega-dialed-in messaging and new types of touchpoints.
Thank you so much to Criquet, Digioh, and Klaviyo for the ongoing partnership. We’re honored to be able to work together.
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