See How This Supplements Brand is Crushing ROI with Postcards

If you think training to become a top-tier athlete is hard work, try building an online supplements brand.

Just like in sports, competition is fierce and always looking for an edge. For supplement brands like ATH Organics, that edge is the ability to profitably scale customer acquisition and retention.

Headquartered in Honolulu, Hawaii, ATH Organics founder Stuart Kam couldn’t find a sports nutrition company for hard-core training that used all-natural ingredients.

So, he ordered 50 pound bags of raw ingredients, tossed them on his shoulders and climbed a few sets of stairs (ok, we made that part up), and mixed his first batch of supplements in his kitchen.

When his gym training partners literally ate it up, he realized he was onto something. Sales started off strong, but acquisition costs continued to rise as business scaled up.

To continue growing, Stuart needed a new channel to drive incremental revenue and loyalty. He turned to direct mail.

ATH Organics
“To combat the rising costs of Facebook and Google, we were looking for alternative channels to get in front of our customers. PostPilot’s seamless integration with Shopify allowed us to easily segment our customers and copy marketing flows across all our digital channels.” - Stuart Kam

Preventing Customer Defections and Increasing Reorders

The company has been extremely effectively using postcard campaigns to remind customers when it’s time to reorder or incentivize them to get back on track if they go too long without repurchasing. All for less than the cost of a click in many cases.

Postcard - front
Postcard - back

Optimizing Campaigns with Creative Variations

The marketing team wisely tests different creative, offers, and personalization to optimize campaign performance. They even include a QR code that takes the recipient to a unique URL.

“PostPilot allows us to easily add an additional touch point to our customer’s journey. We’ve seen a significant ROI on our campaigns. Like all marketing efforts, A/B testing is key to optimizing performance. ”

- Stuart Kam

Postcard - front
Postcard - back

Driving Successful Sale Events

In addition, postcard campaigns are used to promote major events such as their Black Friday sale.

The Results are In

And like looking in the mirror after a killer workout, they like what they see.

ATH is crushing it. Typical ROI ranges from 400-700%, and in some cases much higher.

What’s On Deck for ATH?

Postcard marketing is now a core channel for the ATH supplements brand and the team is already planning new campaigns for 2021.

“Following closely behind Black Friday, one of the biggest times of the year for supplement company like us is the New Year -- New You. We plan on setting up another postcard campaign through PostPilot to drive sales. We also have plans on testing out an automated campaign of abandoned carts.”

- Stuart Kam

We can’t wait to see what ATH does next to keep up their amazing growth!

Try Postcard Marketing for Your Ecommerce Business

Are you like Stuart — looking for a new channel to drive revenue and repeat business? Worried about the cost? Does the idea of creating a great postcard marketing design and campaign overwhelm you?

We hear you. That’s why we’re inviting store owners like you to try PostPilot for free with free concierge support. PostPilot makes it easy and affordable to create and run a test campaign and track your results—just like Stuart did.

Next Case Study

How HexClad Used Eye-Catching Postcards to Make $800K in Sales from New Customers

The cookware brand’s direct mail campaign helped win over thousands of first-time shoppers.

How Wine by Lamborghini Uses Postcards to Win at Retention

Holiday campaigns and automated flows keep luxury customers coming back—generating more than 10x ROAS. 

How Caden Lane Uses Postcards for Cold Prospecting

Direct mail scored the stylish and fast-growing baby brand a 3.8x ROAS on a first-touchpoint campaign.

How Rock City Lab Reactivates Churned Subscribers to Deliver Big Wins for Clients

The ecommerce marketing agency uses direct mail to bring lapsed subscribers back — at 7X the rate of organic reactivation.

Laird Superfood is Supercharging Retention With Postcard Campaigns

Laird Hamilton’s plant-based food brand reengaged thousands of lapsed VIPs and saw 12x ROAS on a single campaign. It’s just getting started.

How Grande Cosmetics Keeps VIP Customers Coming Back

The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s using direct mail to inspire wholesale purchases, entice first-time buyers and stay top-of-mind with fans.

How Obvi Drives Profits with Hands-Off Postcard Campaigns

The rocketship supplements brand wanted to offset high ad costs and reach dormant customers. They scored 1000%+ ROIs.

How Ezra Firestone's Cosmetics Brand BOOM! Achieved a 2600% ROI

Ecom legend Ezra Firestone knows how to retain customers. Get his direct mail playbook to drive retention and profits.

How Dr. Brandt Uses Postcards to Reach the Right Customers at the Right Time

The popular skincare brand has found an effective channel to mitigate the high cost of online ads and the deliverability issues of email.

How Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

The OG mens grooming brand needed a way to reach and reactivate top customers that stopped buying and weren't subscribed or engaged with email. See how they got buyers back and a 10X return.

How Promix Nutrition Uses Postcards to Get Into Customers’ Homes (and Hearts)

Promix founder Albert Matheny was looking for more than ROI. He wanted to connect with customers offline and in their homes to build stronger recognition, affinity, and credibility.

How Orbit Baby Used Postcards for Acquiring High-AOV Customers

With MailMatch™, the DTC stroller brand could send direct mail based just on the emails of high-intent shoppers.

How postcards outperformed email 18.5 to 1 for Morris 4X4

Studies show customers receiving direct mail marketing are more likely to spend more over time (higher LTV). Morris 4x4 put this theory to the test and the results were remarkable.

How CYSM utilizes precise personalization to drive >10X ROAS across 100+ campaigns

Bulletproof generates more repeat customers, subscribers & 1000%+ ROI

Bulletproof solved the one-time-buyer problem by converting massive second-purchases and new subscribers.

How Urbani Truffles Used Postcards to Win Back High-Value Customers

Urbani used postcards to win back valuable customers they couldn’t reach online, and how they’re now integrating direct mail across their marketing strategy.

How Oh!mino Supplements Uses Postcards to Get 60% of Customers Coming Back

In the hypercompetitive supplements category, LTV is everything. CEO & Founder Michael Maynard used the power of postcard marketing automation to help lift reorder rates from 24% to 63%.

Ben Jabbawy, Founder & CEO of Privy on Driving 6% of Revenue with Automated Postcards

Ben speaks with Jeremy Roberts, CMO of apparel brand Tradlands, on making direct mail a leading overall revenue channel.

Drag &

Ready to increase your revenue?

Join thousands of ecommerce brands using PostPilot to keep customers coming back again (and again).

Try it for free
Shopify Reviews

No contracts. No credit card.