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Petite Keep, the custom trunk maker that (deservedly) got an incredible tri-shark deal on Shark Tank—Mark Cuban, Barbara Corcoran, and Jamie Kern Lima—came to PostPilot “looking for ways to scale while maintaining an emotional connection to [their] customers.”
Since becoming a PostPilot customer in 2023, Petite Keep has done just that—they’ve grown as a brand and expanded their direct mail program.
More personalization and more connection with more customers.
At scale.
The tactic: Stretching out your holiday offers in a trifold. Because sometimes, you need a little more room than a postcard to…
These were sent to past buyers and drove a crazy-high ROI even without a discount code—the mailer just looked that good.
The Cardalog:
The tactic: Dynamically sending postcards to VIPs who haven’t purchased after a certain period of time (based on their expected time between orders data).
It’s a standby direct mail tactic for a reason. It works ridiculously well.
The 6x9 postcard:
The tactic: Showing off collaboration products via direct mail.
Collaborations are always promoted via socials, via email and SMS—as they should be—but showing them off via an oversized postcard physically guarantees that your customers will take more time to look at your partnership and your fantastic new products.
6x9 postcard #1 (Peter Rabbit collab):
6x9 postcard #2 (Samantha Varvel collab):
The tactic: Sending automated handwritten cards to customers post-purchase.
Handwritten notes sent by a founder perform exceptionally well—they offer a personal touch and an opportunity for deeper connection beyond a standard postcard.
After all, when’s the last time you received a thank-you note from anyone, let alone a DTC brand?
The 6x9 postcard:
Join thousands of ecommerce brands using PostPilot to acquire more customers & keep them coming back again (and again).
No contracts. No minimums.