One last run.
Eight weeks and a long goodbye. RFM plays its final dates through the end of the year. Then it's over. Or is it?
- Hanging it upBeginning of the end
- The farewell tour posterSpecial guest TBA
- RFM's last BFCMEncore: Mail everyone
- The Mail Everyone Tour '85Merch table
- Greatest hits, on vinylNostalgia for past glory
- Backstage, Room BSomething's warming up
- Lighters upOne more time
- The final solo showLast call
The signature sound.
Recency, frequency, monetary. The three elements of RFM's style, and the reason a couple generations of marketers reached their customers at the right time.
Recency
Who's been back lately? The strongest predictor of subsequent purchases.
Frequency
Who keeps coming back? Repeat purchases lead to greater LTV and can be a strong indicator of future purchases.
Monetary
Who's spending the most? Purchase value adds another piece of the picture but is less predictive of the future.