Your Balm for Digital Competition.

When repeat purchases are the foundation of your business, you need to be seen. Direct mail guarantees it.

Drive LTV with can't-miss physical touchpoints, and while you're at it, hit the rest of the funnel: retarget non-buyers and acquire net-new customers.

Plus, you'll barely have to lift a finger—we'll plan and design your entire program.

Why Beauty Brands Love Direct Mail

Solve Your "1x Buyer Problem."

Repurchases are everything, and incremental retention is direct mail's superpower.

Postcards hang around the house, serving as frequent reminders of your brand—and they get customers back onto your site to buy more.

Track Omnichannel Performance.

PostPilot is the only direct mail platform that makes it possible to drive sales and track performance through DTC, Amazon Seller Central, and retail.

It's your omnichannel growth lever.

Do (Almost) Nothing.

Our account managers and designers are like celebrity stylists. They've created the most successful direct mail programs in the biz, and they'll handle all elements of your program.

You'll be in great hands.

Direct Mail Campaigns for Beauty Brands

Automate LTV.

Send automated, RFM-triggered postcards based on your customers' buying behavior, and dynamically pull data from the rest of your stack (e.g., loyalty points) to personalize the copy.

Grande cosmetics postcard that says "Step up your beauty routine" with a 20% off "MISSU20" discount code.

Drive First Purchases.

When customers subscribed to your list and are on the fence, postcards give them the IRL nudge they need to buy.

No address? No problem. We'll send them mail based on an email alone.

Grow Everywhere.

Wherever you sell, we'll help you grow.

Beyond DTC, track Amazon sales driven by PostPilot, and grow your retail presence with geo-targeted campaigns.

On average, we see an additional 3x ROAS driven on Amazon compared to DTC alone.

Qure postcard by PostPilot that shows a model with "all in one face serum" and a 10% off offer.

Make BFCM Even More Beautiful.

Throw fuel on the fire of your hottest selling season. When inboxes are overflowing, reach customers where there's no "promotions" tab.

The mailbox.

Beauty Brand Case Studies

Direct mail postcard from The Beard Struggle advertising a Black Friday sale. Beard grooming products are displayed in front of a stone arch with flames in the background. Text promotes up to 60% off selected items and highlights a limited-time discount co

The Beard Struggle Slashes Through Digital Noise with Direct Mail

The beard care brand for the modern viking leverages direct mail as another pillar of their retention program.

horizontal 4x6 inch postcard that says "toty. We miss you, william! preserve your skin health and feel más bonita inside and out with this exclusive offer: save 15% sitewide." below is a code and a prompt to "shop now at toty.com"

Direct Mail Shines in Toty’s Marketing Mix

Sophia Vergara’s suncare brand is leveraging direct mail for retargeting and retention, at 4x+ ROIs.

Grande Cosmetics Keeps VIPs Coming Back with Direct Mail

The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s going deeper.

Direct mail postcard from Beardbrand featuring two bearded men in a lifestyle photo. Text addresses the recipient by name and promotes a $20 discount

Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

The OG mens grooming brand needed a way to reach and reactivate top customers who didn't engage with email. They got buyers back and achieved a 10X return.

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