Data-First Direct Mail.
At PostPilot, data is everything.
We have the most data in the industry, and we continuously use it to make direct mail even better for you.
It improves our AI targeting. Our in-platform recommendations. Our account managers’ guidance and strategy. Our design team’s creative work. Our real-time KPI dashboards. Our printing facilities’ speed and quality.
(We really meant everything. Now, scroll to learn more.)
How We Lead with Data
★ REAL-TIME KPI DASHBOARDS
If you had to wait three months for email data to roll in, it would not be a viable channel. Yet that’s what direct mail is like elsewhere.
We fixed that with a native Shopify integration that displays detailed campaign data (we fully support non-Shopify commerce, too). As soon as someone targeted makes a purchase in any funnel stage, that data will show up in your campaign details pages.
★ EASY INCREMENTALITY TESTING
When was the last time you heard “This Meta campaign drove a 3x incremental ROAS?” Probably never. And that’s the way Meta likes it.
So, we made proving incrementality seamless with in-app holdout testing. Just let us know that you’d like to run a holdout, and your AM or a support member will set it up.
★ ENHANCING MAIL WITH PARTNER DATA
Given our open API, you can pull any data from your tech stack into mailers to personalize them and increase conversions.
This means anything from loyalty points reminders to tailored offers based on quiz data to anti-churn messaging based on purchase behavior. But really, that’s just the tip of the ROIceberg. If you have the data, it can push direct mail even further.
★ AI BENCHMARKING + RECOMMENDATIONS
To have additional visibility into what’s working in your program and to get actionable suggestions on what to do next, our data scientists built in-app direct mail benchmarking plus AI-powered recommendations.
Meaning: you get a statistically sound comparison of your performance relative to a specific peer group and get personalized recommendations to improve all elements of your program.
Real data scientists, reshaping direct mail.
A couple years ago, we began hiring actual data scientists to rapidly improve all aspects of our platform. Since then, they’ve fundamentally reshaped what direct mail can do for brands and what a direct mail platform can be.
Internally, this means hundreds of improvements to support our team, but for you, this means revolutionary features, such as AcquisitionAI, the most powerful prospecting engine in direct mail.
The most powerful prospecting engine in direct mail, built by our data science team.
Improving ShopDrops™ With Data Science
