Questions?

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Where can I send to in the UK?

UK

Our UK production facility services customers inside the UK. If you're a UK or US based company looking to send to your UK customers, your cards will be sent from the UK for local postage and faster delivery.

Do you offer a done for you service in the UK?

UK

Yes! Pro plan subscribers get our fully managed service including strategy, setup, and optimisation, plus unlimited creative services.

How much does it cost in the UK?

UK

We currently charge in USD. For Pro plan subscribers, our A5 cards cost just $0.59 USD or approximately £0.48 based on current exchange rates. That is your all-in cost (postage & printing).

What sizes do you offer?

UK

In the UK, we currently offer A5 size postcards.

What type of campaigns can I send?

UK

If you're based in the UK, we currently support any type of campaign targeting existing customers. We plan to add campaigns targeting new prospects soon.

Where do you send from?

UK

Our UK production facility is in Erith, in south-east London.

What's included in my Pro subscription?

Pricing & Delivery

In addition to the significant savings on every card you send (which means the subscription pays for itself very quickly), our Pro plan is like having your own direct mail agency on retainer. We can help you with everything from strategy to custom designs from our pro design team to analysis and optimization. You literally don't have to lift a finger (unless you want to, of course). And you always get all of the powerful, exclusive features of the PostPilot platform.

Currently, for US based customers, you can use MailMatch™ to obtain physical addresses for your email prospects. You'd pay a lot to a 3rd party data provider for this information and it still wouldn't include our secret sauce that maximizes accuracy.

What type of business is PostPilot best suited for?

Performance

Direct mail works best when we can target specific segments of customers and prospects with a relevant offer. Therefore, we recommend having at least $3M in annual store revenue to ensure the segment sizes are large enough to gather statistically relevant data and impact your overall business.

We work with all types of businesses. The type of business will help dictate what campaigns types are most suitable. For example, consumable products like food items, supplements and cosmetics are ideal for acquisition, retention, and reactivation campaigns, as are brands with an assortment of related products such as apparel, sporting goods, books, home decor, toys, and more.

MailMatch™ campaigns targeting prospects that have not yet converted are great for businesses that cater to more one-and-done, high AOV customers.

Postcards, especially handwritten cards, are an amazing way to thank a customer for their purchase and ask for reviews or referrals.

How do I measure campaign performance?

Performance

PostPilot automatically tracks each Shopify customer that receives a postcard or handwritten card for 60 days.

PostPilot also tracks coupon codes. If you create a unique coupon code for a campaign, you track all Shopify orders using that code. You can also upload and track Shopify single use unique coupon codes.

Keep in mind that customers hold on to their cards for an average of 17 days, compared to just a few seconds for email. Therefore, direct mail often has a longer conversion window than other marketing channels.

Can I send new customer acquisition campaigns?

Performance

Yes! Only PostPilot offers MailMatch™, our exclusive technology to match email addresses with physical mail addresses using a proprietary algorithm and dataset. Target and convert high-intent prospects who have never purchased, with personalized postcards. Acquire new customers where email and digital ads can’t reach. You can also easily upload your own prospect lists.

Can I send automated or triggered campaigns?

Design & Specifications

If you've used Klaviyo or any marketing automation, you know how easy it is to set up triggered email campaigns when a user takes a certain action. PostPilot works the same way. Use our simple, yet powerful segment builder to define the audience you want to target. When a customer meets your selected criteria for the first time, PostPilot will fire off an individually personalized card. It’s 1:1 direct mail at scale. Just set it and forget it. You can also sync the lists and segments you’ve built in Klaviyo with PostPilot.

Are the cards eco-friendly?

Design & Specifications

PostPilot is committed to sustainability and environmentally-friendly practices. We use recycled material in our cards and source paper only from FSC-certified (Forest Stewardship Council) mills. We work with our partners to plant double the number of trees used to create PostPilot campaigns and support the Eden Reforestation Project.

Did you say you also have handwriting robots? Tell me more.

Design & Specifications

Our new handwritten cards use our proprietary robotic technology with real pens with real ink to write your cards with the personality of a human hand. Heck, even the envelope is handwritten and affixed with a real stamp. All of our handwriting styles have dynamic variations for letters, spacing, and indentation. No card ever looks the same. You have to see it to believe it! It’s less like the Terminator, more like your own personal robot secretary.

What type of cards do you offer?

Design & Specifications

We currently offer 3 sizes of postcards:

  • 4" x 6"
  • 6" x 9"
  • 6" x 11"

All of our postcards are full-color, two-sided, full bleed and UV coated on the front, on 12pt stock.

We also offer new 4"x6" handwritten cards, created by our proprietary robots. (Yep, we said robots.) You can add a full color, full bleed custom design to the front of your ultra-premium stationery, with your logo and contact info on the back.

Additionally, we offer CardalogsTM, our reinvention of the catalog. Cardalogs are trifold (six total panels of space), 10.5" x 17.25", and printed at the same quality of our postcards.

Do I need a designer?

Design & Specifications

Nope. PostPilot is super simple to use, even if you don’t have graphic design skills. Create a campaign in a matter of minutes by using our dozens of fully customizable templates and our user-friendly drag and drop design editor. If you’ve created an email, you can create a postcard or handwritten card. Of course, you can also upload any images you wish to use or a complete card design. We also offer free professional design services for anyone on a monthly plan.

Can I personalize my cards?

Design & Specifications

Absolutely, and we encourage it! The ability to add personalized text fields is built in to our user-friendly design tool. You can also easily add personalized elements to uploaded designs.

Which ecommerce platforms are you integrated with?

We are integrated with Shopify and have more to come. You can always upload lists from any CRM or ecommerce platform via our user-friendly CSV importer.

Do you verify the address before sending the card?

Yes! Before each send, your campaign is run through a two-step process. First, we verify the address is valid. If it's missing key information, we remove it from the send. Second, we check the address against a USPS deliverability database. If the address is flagged as likely undeliverable, we also suppress it from your send. This process saves you money and boosts your campaign ROI.

How quickly do the cards arrive?

Cards typically go out within 1 business day via USPS first class delivery. US delivery typically takes 4 to 6 business days.

Is there a minimum number of cards I can send?

You can send just one test card to get a feel for our products, or send one million on your first launch.

How much does it cost? What's included?

Send postcards for as little as $0.53 or our new handwritten cards for as low as $1.99. Everything is included:

  • Cards
  • Printing
  • Postage

Find full pricing details here.

How does pricing work?

Pricing & Delivery

Our Free plan enables you to connect your Shopify store, check out the PostPilot platform, and analyze your data using our data reports.

To unlock full use of the platform (including sending postcards for $0.53, fully managed services, and our features like MailMatchTM and SiteMatchTM), our Pro plan costs $499/month.

To cover the cost of sending mail, simply add funds to your account with a credit card and enable auto-renew to ensure your balance never runs out. Each time a card is sent out, it will deduct the cost from your balance.

Is there a minimum number of cards I can send?

Pricing & Delivery

There’s never a minimum. You can send just one individually personalized card or one million.

Can I change subscription plans?

Pricing & Delivery

You can easily change plans or cancel at any time.

Still have questions?
We're happy to help!

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