March 18, 2026
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AcquisitionAI: The Biggest Launch in PostPilot's History
On this page:
An announcement from PostPilot co-founders/co-CEOs Michael Epstein and Drew Sanocki:
The two most important moments in PostPilot history are happening within a week of each other.
Last Wednesday, we announced that PostPilot had achieved Klaviyo’s ultra-exclusive Premier tech partner status, a landmark achievement that required a deep vetting process and years of development.
Today, we’re announcing something else that has required years of development, plus obsessive testing and iteration.
It’s the future of direct mail prospecting.
We call it AcquisitionAI.
AcquisitionAI is a proprietary, self-learning lookalike engine that automates direct mail prospecting, dynamically firing off mail (daily, weekly, or monthly) to potential customers who are most likely to convert with The two most important moments in PostPilot history are happening within a week of each other. on a given day.
AcquisitionAI was trained for years on the largest, most comprehensive, and most frequently refreshed data set in the direct mail industry, which includes 200 million U.S. consumers and billions of personal attributes ranging from the demographic to behavioral.
In short, there’s smart, and then there’s AcquisitionAI smart.
AcquisitionAI campaigns are also trackable in real-time dashboards, and incrementality testing is built in, so you rest peacefully knowing that your marketing dollars are driving true results.
Plus, like other automated PostPilot campaigns, launch takes less than a week.
After an initial blast, mailers will be fired off automatically—timing is based on your chosen cadence, and send volume is based on your budget.
This is extraordinary, unique functionality representing years of collaboration among our data scientists, AI experts, and engineers.
When we founded PostPilot, we set out to build “Klaviyo for mail,” and we did just that.
But as of today, we’ve built “Meta for mail,” too.
Or put another way, we’ve built an ad platform on top of the postal service.
And the results?
They’ve been stellar.
Well beyond even our expectations of success. AcquisitionAI is blowing non-PostPilot direct mail prospecting out of the water.
Brands like HexClad have seen campaigns with incremental ROAS over 5x.
AcquisitionAI is that good.
Steps to Launch AcquisitionAI
AcquisitionAI is an end-to-end solution, and we ensure that every step is as optimized as possible, based on our years of experience working with thousands of DTC and omnichannel brands.
In less than a week, our team will:
- Assess your data to determine if you’re a good fit
- Build your initial lookalike audience
- Design your mailer(s) for the campaign. Our design team is by far (by far) the most experienced in the direct mail space. We know what converts best.
- Review designs and execution with your team
- Print your mailers at our state-of-the-art owned facilities in South Carolina and/or Arizona on the highest quality paper stock. Printing is optimized based on geography to ensure the fastest delivery possible.
Once our good friends at the USPS get your mailers in-home, you should expect results to start rolling in within a couple weeks—this will all be visible as it happens in the PostPilot app. A more complete picture of incremental performance will unfold 3–5 weeks post-launch.
How to Get Started with AcquisitionAI
Today, we are beginning our rollout of AcquisitionAI.
Because we want to ensure that every brand using it has the best possible experience with AcquisitionAI, we are:
- Opening up a waiting list to start conversations
- Carefully assessing data to ensure that brands who do launch with AcquisitionAI are as strong a fit as possible for great results
To sign up for the list, click here.
An announcement from PostPilot co-founders/co-CEOs Michael Epstein and Drew Sanocki:
The two most important moments in PostPilot history are happening within a week of each other.
Last Wednesday, we announced that PostPilot had achieved Klaviyo’s ultra-exclusive Premier tech partner status, a landmark achievement that required a deep vetting process and years of development.
Today, we’re announcing something else that has required years of development, plus obsessive testing and iteration.
It’s the future of direct mail prospecting.
We call it AcquisitionAI.
AcquisitionAI is a proprietary, self-learning lookalike engine that automates direct mail prospecting, dynamically firing off mail (daily, weekly, or monthly) to potential customers who are most likely to convert with The two most important moments in PostPilot history are happening within a week of each other. on a given day.
AcquisitionAI was trained for years on the largest, most comprehensive, and most frequently refreshed data set in the direct mail industry, which includes 200 million U.S. consumers and billions of personal attributes ranging from the demographic to behavioral.
In short, there’s smart, and then there’s AcquisitionAI smart.
AcquisitionAI campaigns are also trackable in real-time dashboards, and incrementality testing is built in, so you rest peacefully knowing that your marketing dollars are driving true results.
Plus, like other automated PostPilot campaigns, launch takes less than a week.
After an initial blast, mailers will be fired off automatically—timing is based on your chosen cadence, and send volume is based on your budget.
This is extraordinary, unique functionality representing years of collaboration among our data scientists, AI experts, and engineers.
When we founded PostPilot, we set out to build “Klaviyo for mail,” and we did just that.
But as of today, we’ve built “Meta for mail,” too.
Or put another way, we’ve built an ad platform on top of the postal service.
And the results?
They’ve been stellar.
Well beyond even our expectations of success. AcquisitionAI is blowing non-PostPilot direct mail prospecting out of the water.
Brands like HexClad have seen campaigns with incremental ROAS over 5x.
AcquisitionAI is that good.
Steps to Launch AcquisitionAI
AcquisitionAI is an end-to-end solution, and we ensure that every step is as optimized as possible, based on our years of experience working with thousands of DTC and omnichannel brands.
In less than a week, our team will:
- Assess your data to determine if you’re a good fit
- Build your initial lookalike audience
- Design your mailer(s) for the campaign. Our design team is by far (by far) the most experienced in the direct mail space. We know what converts best.
- Review designs and execution with your team
- Print your mailers at our state-of-the-art owned facilities in South Carolina and/or Arizona on the highest quality paper stock. Printing is optimized based on geography to ensure the fastest delivery possible.
Once our good friends at the USPS get your mailers in-home, you should expect results to start rolling in within a couple weeks—this will all be visible as it happens in the PostPilot app. A more complete picture of incremental performance will unfold 3–5 weeks post-launch.
How to Get Started with AcquisitionAI
Today, we are beginning our rollout of AcquisitionAI.
Because we want to ensure that every brand using it has the best possible experience with AcquisitionAI, we are:
- Opening up a waiting list to start conversations
- Carefully assessing data to ensure that brands who do launch with AcquisitionAI are as strong a fit as possible for great results
To sign up for the list, click here.
