AI-built audiences
Plan campaigns around the customer segments Orita identifies.
Segmentation
Orita
Smarter audiences. A more personal mailbox.
About Orita
Orita uses AI to help brands get more value from their customer lists. Send direct mail to Orita-built segments with PostPilot to support targeted retention and customer reactivation.
Features
Targeted retention
Bring relevant past customers back with a physical offer.
Segment-specific creative
Match your postcard message to each audience.
Audience-first strategy
Work with your team to choose the right segments and cadence.
Help desk questions
How do I connect Orita to PostPilot?
Your PostPilot team can help confirm the connection method, audience data, and campaign setup for your stack.
What customer data should I use?
Start with the customer information relevant to your campaign. Your team will confirm the required fields and how the audience reaches PostPilot.
What campaigns can I build?
Plan campaigns around the customer segments Orita identifies. Work with your team to choose the right offer, creative, and timing.
When will my campaign reach customers?
Timing depends on your audience connection, campaign settings, print production, and mail delivery. Your PostPilot team can help plan your send.
Who can help with setup?
Contact your PostPilot account team for help with the connection and your direct mail campaign.
Case studies
Real results from brands adding direct mail to their existing stack.
LET’S CONNECT
Better together. Ready when you are.
Add the mailbox to your marketing mix.