Free Time Between Orders Reports for Shopify Brands

No deep intro here.

We’re PostPilot, a full-funnel direct mail platform, and we provide dozens of free reports out of the box when you create an account and sync your Shopify store. 

(To reiterate, free. No strings attached here. Seriously. No payment or credit card of any kind is required. Just a Shopify store and a few minutes of your time.)

Including time between orders reports to tell you the exact number of days between your customers’ purchases and repurchases.

Check ‘em out.

An Overview of the Reports

In PostPilot’s UI, we have a dedicated section for data reporting. There are a ton of reports in there, including granular Shopify customer demographic reports and other transactional reports. 

We had to at least squeeze that in—y'know... marketing. ‍We know you’re here for one metric, though.

Here’s an example of a report showing the classic time between 1st and 2nd purchases:

In each of these reports, the data points include total # of customers as well as cumulative % of repeat orders in a 360-plus day span, broken into 30-day segments. 

We also have time between orders reports going up to 4th and 5th orders.

Look at the same brand’s report for between 4th and 5th orders:

The fascinating thing here is that many brands assume customer purchasing behavior is pretty much the same with later repurchases as it is with 1st-to-2nd purchases.

When it certainly is not. There may be enormous variance, and mistiming offers can be the difference between meeting expectations in retention/lifecycle marketing vs. crushing your numbers.

With this data, you can optimize thousands of offers based on actual data, and potentially, many more customers could be won back.

More on Using Time Between Orders Reports

Returning to the initial report we presented, we can see that:

• More than half (55.59%) of customers purchase before the 30-day mark.
• Almost three-quarters (74.45%) of customers repurchase before the 60-day mark.
• Over 90% of customers have repurchased before the 150-day mark. 
• Fewer than 1% of customers are returning after the 270-day mark.

With this knowledge, a brand might add additional more robust winback efforts (using email, direct mail, and SMS) all the way up to the 90-day mark and could probably consider a customer as likely lapsed after the 270-day mark (and potentially sooner than that). 

Speaking of beefing up winbacks…

At PostPilot, we have thousands of brands putting this data into action and sending personalized direct mail at scale.

Meaning that winback postcards are timed based on customers' exact purchasing behavior—that's how our account managers set our customers up for success—and are integrated into email retention.

So, for instance, if you have an email flow and discount ladder built to drive repeat purchases over a 180-day time period, you can neatly layer in direct mail. You might be sending 10–15 emails over that span, but you can layer in a postcard per month to hammer home your email messaging and reiterate the discount.

Plus, you can guarantee that customers will see the offers on postcards if they're not opening emails.

How to Get These Time Between Orders Reports

It’s unbelievably easy to set up.

1. Click here to create a free account.
2. Click here to see how to integrate your Shopify store with PostPilot.
3. Now, a bit (only a bit) of patience is required. Depending on how much data your store has, it may take a few minutes, a few hours, or a couple days. 

Other Free Reports from PostPilot (There's Dozens)

And there's still no strings attached.

You can check out our entire suite of Shopify customer demographics reports, which reveal granular data about your entire customers base, plus benchmarking. And we're talking actually granular...

These range from household income:

To pets:

To number of kids:

Even to the type of vehicle owned:

This is just the start.

There are also reports around education level, shopping behavior, interests, and much, much more.

All it takes is setting up your account.

And… If you’re in the market for a 100% done-for-you, full-funnel channel…

Consider direct mail, powered by PostPilot. We have cool reports like this because we were founded by 25yr ecomm/retail vets, and we’re (by far) the leading direct mail platform for Shopify brands.

TLDR - think Klaviyo + Meta, but for direct mail. And you’ll barely have to lift a finger to get revenue rolling in (we’ll strategize and design eeeeeverything for you).

Learn more about us here.

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