Product Announcement: PostPilot Halo

PostPilot drives high-ROAS DTC revenue across every Shopify vertical.

But what if we told you we’ve been underreporting direct mail’s performance all along?

“What do you mean, PostPilot?”

So: we’ve always guessed that direct mail drives revenue on channels beyond Shopify, but actually measuring how much has been a super gnarly data problem—one no direct mail provider has been able to solve.

Until now. Enter: PostPilot Halo.

PostPilot Halo is a unique, groundbreaking feature that finally quantifies direct mail’s “halo” on channels beyond Shopify—and we’re starting with direct mail’s halo effect on Amazon.

Being Extra-Super Clear: What We Mean by “Halo Effect”

TLDR: When one marketing channel drives revenue on multiple selling channels.

For instance: 

• A brand sends postcards with the intended goal of driving sales on their Shopify store (which, of course, they do).
• BUT: The postcards drive some customers to shop on other channels, including Amazon. 

That’s the halo effect in action.

And for the first time, you’ll see that lift in your reporting.

The Halo Data You Can Track in PostPilot

In each of your campaigns, you’ll be able to track five Shopify metrics and three Amazon metrics:

• Shopify: ROAS, revenue, revenue per recipient, conversions, conversion rate
• Amazon: ROAS, revenue, orders

This is in addition to general campaign metrics including mailers sent and amount spent on the campaign.

So, Why Amazon? (And Why Does This Feature Matter So Much?)

For most Shopify brands, Amazon is the most common “second channel”—it’s where brands most often expand after DTC.

And while selling through Amazon presents an incredible opportunity to reach millions of new customers, Amazon is a hyper-competitive environment. Brands have spent years searching for a new, external, way to reliably drive Amazon sales—especially one they can measure.

PostPilot is that new, external way to reliably drive Amazon sales, and PostPilot Halo makes measurement as easy as the rest of our reporting.

(I.e., extremely easy.)

A few other major benefits here. You can:

• FINALLY get multichannel attribution: Shopify + Amazon in one place. Some call it the holy grail. We call it PostPilot Halo.
• Look awesome for your CFO (we promise): Show off your halo effect, and scale your direct mail budget with more certainty.
• Optimize your channel mix: See which segments/campaigns drive the most Shopify revenue, the most Amazon revenue, and the best ROAS across both.

Plus, you’ll be a legitimate pioneer. 

This is a brand new power in direct mail—and owned marketing in general.

Say, “Halo” to More Revenue

Not one of our better puns. 

But, for multichannel brands:

• If you are a PostPilot customer: Contact your account manager about getting PostPilot Halo set up. If you do not have an account manager, contact PostPilot support (chatbox in the corner of your screen).‍
• If you‍ are not a PostPilot customer: Talk to a direct mail expert and start driving Shopify + Amazon revenue.