Urbani used postcards to win back valuable customers they couldn’t reach online, and how they’re now integrating direct mail across their marketing strategy.
CEO & founder Michael Maynard used automated direct mail to help lift reorder rates from 24% to 63%.
Ben speaks with Jeremy Roberts, CMO of apparel brand Tradlands, on making direct mail a leading overall revenue channel.
Studies show customers receiving direct mail marketing are more likely to spend more over time (higher LTV). Morris 4x4 put this theory to the test and the results were remarkable.
The supplements brand tests creative, offers, and personalization to optimize its direct mail campaigns.
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*for qualified brands with over $3m annual Shopify revenue