BFCM Profitability Is Here.
20 BFCMs. 1 ebook. 20 minutes of reading.
Turnaround Master Drew Sanocki is back with another ebook, packed with major profit-boosting strategies for BFCM and Q4.
All geared to make BFCM 2024 your most profitable ever.

Trusted by thousands of top DTC brands.



























What’s Inside Bottom Line BFCM
Must-Run Data Analytics
4 data analyses that Drew's used in every one of his own brands and turnarounds to maximize profitability.
Advice on Ad Spend
When to ramp up spend, and how best to make the most of your digital ad spend in brutal CAC times.
(Truly) Tried-and-True Profitability Moves
More talk about AOV, contribution margin, and tactical discounting.

About
the Chief Nerd
Hi. I’m Drew.
I’ve been building brands since the early days of eCommerce. I bootstrapped a brand (Design Public) to 7 figures, ran it profitably for ~9 years, and sold it to a Private Equity firm.
Then, I joined the PE side of the table and spent the next decade consulting for, advising, investing in, and turning around 9-figure eCommerce brands.
Somewhere in between, I started an email-based course called Nerd Marketing to help brands double their DTC revenue in 90 days using some of the lessons I learned along the way. All basically centered around thoughtful, data-driven marketing.
Nerd expanded into a well-known blog and podcast where I took deeper drives into Nerdy concepts.
I share a ton of those in this ebook, to maximize your bottom line over BFCM this year.