It's has many names depending on which guru you pay attention to. Some call it triggered marketing, behavioral marketing, CRM or even lifecycle marketing. It's really all the same thing. 

The basic idea is you send an offer to somebody who's bought from you or subscribed to your list in the past. You make it extremely relevant by timing campaigns to your customers’ behavior, and enticing them to buy.

If you don’t already have a campaign you can import, you’ll first want to build out a very simple campaign. And you probably want to start with the two biggest problems facing most ecommerce businesses: abandoned carts and first-time buyers. 

Some of today’s most successful brands use an analog and often overlooked marketing channel to acquire new customers, retain existing customers, and get stale customers to come back and buy. Here’s why…

As an ecommerce business, you’re constantly inundated with offers to advertise. From social media advertising to local publications, there are endless opportunities for you to try something new. However, you’re also working with a limited marketing budget and you have to make every single dollar count. We get it—after all, we’re business owners ourselves!

Postcard marketing has the potential to boost your sales, increase your number of repeat customers, and improve your brand awareness—but to maximize your marketing potential, it starts with a solid strategy and strong design.