Postcard marketing has the potential to boost your sales, increase your number of repeat customers, and improve your brand awareness—but in order for it to reach that potential, you can’t just slap something together and call it a day.

When you’re running a small business, every dollar counts. While it would be nice to throw advertising ideas at a wall and see what sticks, very few companies have that luxury. Advertising choices directly affect the growth of your business, and you need to invest in opportunities with the greatest possible ROI.

You can see the statistics on how the response rates to postcard marketing campaigns trump those of email campaigns again and again. But, because you’re a smart and savvy ecommerce business owner, one nagging question will remain: “Yes, but will this be profitable for me and my business?”