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Solve your one time buyer problem
Making a sale is great… but it’s repeat business that dictates profitability and brand affinity. Without the second sale, your business will struggle to be profitable.
PostPilot is a reliable way to generate repeat business.
So you’re ready to dive into postcard marketing (smart!).
If you don’t already have a campaign you can import, you’ll first want to build out a very simple campaign. And you probably want to start with the two biggest problems facing most ecommerce businesses: abandoned carts and first-time buyers.
The One-time Buyer Problem
This is something a lot of ecommerce retailers face, especially ones that aren’t subscription businesses.
Let’s say you're running marketing at Patagonia and you get your first order from a new customer. The average revenue off that order might be around $100. But you also need to factor in the COGS to secure the product, such as sales and warehouse costs. So let’s say the revenue off that sale is $50.
But you haven’t factored in the cost of acquisition. On a typical prospecting campaign, that can be high—around $40—leaving you with a gross profit of just $10, or 10%. If you subtract out whatever you're going to pay yourself, your team, and for rent, that quickly goes to zero. This is the first-time buyer problem, and it’s why a lot of ecommerce companies have trouble scaling: They don't make a lot of money on that first order. The solution is simple: Get your customer to make a second purchase.
A second purchase with a much lower customer acquisition cost (ideally zero) fetches you a lot of gross profit. You can then take that same customer and get him or her onto your email list, a Facebook marketing list or a postcard list. You're then left with a much higher gross profit on the second order.
How do you get that second order? You send out a campaign that pushes products that are cross-sold or related items to their first purchase. Patagonia has been sending out a “15% off your next purchase” postcard campaign for a while, and it's done extremely well for them in driving profits.
Using postcards to address this problem keeps mailing costs low and the process automated. Setting it up is simple: Download PostPilot, create a second purchase campaign, and set it up to automatically send a coupon or related item to every new customer, 30 days after their first purchase. Watch the ROI over time and adjust as needed.
The Abandoned Cart Problem
On average, about 70% of carts get abandoned—left sad and hanging, used as a wishlist or to check pricing somewhere else. Ultimately forgotten.
Many ecommerce insiders know that the solution is a cart abandonment campaign. These campaigns work for almost every ecommerce retailer, and data show that you can get a 10-12% lift in return customers.
Bonobos, a men’s clothing brand, solved their abandoned cart problem with a simple email prompt: “Hey, you forgot something! Come back and complete your purchase.”
Dollar Shave Club, which was bought by Unilever in 2016, made waves when it started running abandoned carts through their Facebook marketing.
And then there’s Boxed, the company that sells food and home supplies in bulk. A handful of years ago, Boxed was experiencing a high cart abandonment rate. Instead of turning to Facebook or Google ads or even email, they rolled out their abandoned cart promo via a postcard. They did really well with it.
Postcard marketing changes the marketing game. As long as you have a physical address for your customers, you can reach out to them via postcards. With PostPilot, it can be easier to set up than a Facebook or AdWords campaign.
The PostPilot app plugs into your Shopify account, pulls out your customer data, and allows you to design, build and send automated postcard campaigns. Set the campaign up once and then they run in the background. And if you’re not on Shopify, that’s OK too—you’ll just have to manually upload your customer lists. But you still get to see the dollars pour in.
PostPilot is 🔥 for DTC
Karly McFarland
@karlymcfarly
SO EXCITED to start seeing revenue from our first @getpostpilot direct mail campaign and primarily from churned customers. Next up, BFCM gift guides.
Anthony Gustin
@dranthonygustin
It has been absolutely crushing for us. @getpostpilot is a no brainer.
Bryan Porter
@jbryanporter
Love opening the mailbox to see a beautiful mailer. Big fan of @getpostpilot.
Jon Tucker
@JonTuckerUSA
If you layer in postal mail you can really supercharge email results. Keep rocking it @getpostpilot. Killer tool.
Nathan Woods
@HeisNathan
We have done some rad winbacks to 360-720 days since purchase that have rocked. PostPilot team is one of my favs.
Chris Lander
@chris_basis
Another +1 for PostPilot. It's been wonderful. Their team is also top notch. Super helpful every time we set something up.
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Jeremy Horowitz
@Jeremy_Horowitz
MailMatch from @getpostpilot will be every Email Marketers' favorite hack.
Converting 5-10% of fence sitters that make up 40-60% of your email list in a less crowded channel will fundamentally change most brands' acquisition funnels.
Mark Ritz
@ritzfit
Direct mail ROAS = 4+ on winback offers. @getpostpilot is fantastic everyone should try :)
Mikey G
@EcomMikeGalvin
Don't sleep on direct mail.
Coming into Q4, ~80% of last year's buyers stopped opening your emails.
They can't see your Black Friday offers.
With direct mail, you can finally get in front of them again.
Check out @getpostpilot to bring back those lapsed customers.
Oren Charnoff
@OCharnoff
PostPilot is the tool we see most brands we work with use or switch to.
Rahuv Doshi
@rajivdoshi
We’ve had success running an automated campaign to re-engage lapsed customers through PostPilot. Sent after an email series didn’t convince them to buy again.
Dennis Hegstad
@dennishegstad
The $1m to $100m a year @shopify app stack
Direct Mail: @getpostpilot
Email: @klaviyo
SMS: @postcriptIO
Help Desk: @gorgiasio
Ron Shah
@obviceo
ROAS DOESN’T LIE
More importantly though, working with the @getpostpilot team is awesome.
We love direct mail.
GOING ALL IN ON POSTCARDS & DIRECT MAIL
@mrsharma thanks for 🔌
us to the best platform PostPilot
Ben Gogos
@bengogos
@getpostpilot driving results through win back campaigns, next frontier is abandon cart.
We're using @getpostpilot and it's an absolute no-brainer to test out. Our first campaign we saw a 1000% ROI.
Karly McFarland
@karlymcfarly
SO EXCITED to start seeing revenue from our first @getpostpilot direct mail campaign and primarily from churned customers. Next up, BFCM gift guides.
Anthony Gustin
@dranthonygustin
It has been absolutely crushing for us. @getpostpilot is a no brainer.
Bryan Porter
@jbryanporter
Love opening the mailbox to see a beautiful mailer. Big fan of @getpostpilot.
Jon Tucker
@JonTuckerUSA
If you layer in postal mail you can really supercharge email results. Keep rocking it @getpostpilot. Killer tool.
Nathan Woods
@HeisNathan
We have done some rad winbacks to 360-720 days since purchase that have rocked. PostPilot team is one of my favs.
Chris Lander
@chris_basis
Another +1 for PostPilot. It's been wonderful. Their team is also top notch. Super helpful every time we set something up.
Jeremy Horowitz
@Jeremy_Horowitz
MailMatch from @getpostpilot will be every Email Marketers' favorite hack.
Converting 5-10% of fence sitters that make up 40-60% of your email list in a less crowded channel will fundamentally change most brands' acquisition funnels.
Mark Ritz
@ritzfit
Direct mail ROAS = 4+ on winback offers. @getpostpilot is fantastic everyone should try :)
Mikey G
@EcomMikeGalvin
Don't sleep on direct mail.
Coming into Q4, ~80% of last year's buyers stopped opening your emails.
They can't see your Black Friday offers.
With direct mail, you can finally get in front of them again.
Check out @getpostpilot to bring back those lapsed customers.
Oren Charnoff
@OCharnoff
PostPilot is the tool we see most brands we work with use or switch to.
Rahuv Doshi
@rajivdoshi
We’ve had success running an automated campaign to re-engage lapsed customers through PostPilot. Sent after an email series didn’t convince them to buy again.
Dennis Hegstad
@dennishegstad
The $1m to $100m a year @shopify app stack
Direct Mail: @getpostpilot
Email: @klaviyo
SMS: @postcriptIO
Help Desk: @gorgiasio
Ron Shah
@obviceo
ROAS DOESN’T LIE
More importantly though, working with the @getpostpilot team is awesome.
We love direct mail.
GOING ALL IN ON POSTCARDS & DIRECT MAIL
@mrsharma thanks for 🔌
us to the best platform PostPilot
Ben Gogos
@bengogos
@getpostpilot driving results through win back campaigns, next frontier is abandon cart.
We're using @getpostpilot and it's an absolute no-brainer to test out. Our first campaign we saw a 1000% ROI.
PostPilot Pricing FAQ
What's included in my Pro subscription?
In addition to the significant savings on every card you send (which means the subscription pays for itself very quickly), our Pro plan is like having your own direct mail agency on retainer. We can help you with everything from strategy to custom designs from our pro design team to analysis and optimization. You literally don't have to lift a finger (unless you want to, of course). And you always get all of the powerful, exclusive features of the PostPilot platform.
Currently, for US based customers, you can use MailMatch™ to obtain physical addresses for your email prospects. You'd pay a lot to a 3rd party data provider for this information and it still wouldn't include our secret sauce that maximizes accuracy.
How does pricing work?
Our Free plan enables you to connect your Shopify store, check out the PostPilot platform, and analyze your data using our data reports.
To unlock full use of the platform (including sending postcards for $0.53, fully managed services, and our features like MailMatchTM and SiteMatchTM), our Pro plan costs $499/month.
To cover the cost of sending mail, simply add funds to your account with a credit card and enable auto-renew to ensure your balance never runs out. Each time a card is sent out, it will deduct the cost from your balance.
Is there a minimum number of cards I can send?
There’s never a minimum. You can send just one individually personalized card or one million.
Can I change subscription plans?
You can easily change plans or cancel at any time.
