Cheaper Than Ad Words, Easier Than FB Ads

Your new marketing channel is cheaper Than Google Adwords And easier Than FB Ads

What do brands like Uber, Harry's, Glossier, Modcloth, Casper, and Quip all have in common? It’s not VC, UX, or BS—it’s that they all use postcard marketing to drive their top line.

Some of today’s most successful brands use an analog and often overlooked marketing channel to acquire new customers, retain existing customers, and get stale customers to come back and buy. Here’s why…

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LESS COMPETITION

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While email may not be getting more expensive, it’s a more crowded field than ever. According to a DMR report the average number of emails an office worker receives each day is 121. That’s a lot of emails. More email means the higher the chance your message will be deleted, lost or ignored—and the lower your response rate.

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On the other hand, 90% of direct mail gets opened, compared to only 20-30% of emails (at best), and the average lifespan of an email is 17 seconds, compared to direct mail’s average lifespan of 17 days.

Snail mail is a different story. According to the United States Postal Service, 79% of households scan or read advertising mail. A mailing is likely to end up on a counter or table where it can be seen again and again. Unlike with email, you might have multiple customers looking at a single mailing.

Adweek research has shown that conversion rates on direct mail can be 36 times higher than on email (4.4% versus 0.12%). And PostPilot makes it easy, plugging right into your Shopify store so you can create and automate campaigns that work.

Believe it or not, not everyone is on Facebook or email. And even if your customers are on email, they may not subscribe to your email list. But with direct mail, you can reach them with postcards.

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IT’S CHEAPER

Back in 2005, we were paying five or 10 cents a click on AdWords. Today, the cost per click has gone up 10x or more.

With postcard marketing, your cost is limited to printing and postage—that’s it. And the more you buy, the lower your prices get.

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It’s HIGH ROI

Research has shown that the average email campaign has a response rate of 0.12%. Mailers to existing customers, on the other hand, achieve an average response rate of 3.4%. Postcard marketing campaigns can be a whopping 28x more successful than email campaigns.

If those two benefits aren’t enough to convince you to try postcard marketing, Adweek conducted a survey in which they looked at email vs. direct mail conversion rates. They found that the conversion rates on direct mail were about 36 times higher than on email (4.4% versus 0.12%).

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How can you get started with Postcard Marketing?

Back in 2005, when we started using postcard campaigns execution was horrible. Every month we’d export a customer list into a CSV file, then import it into a postcard provider. Next, we'd have to configure the cards, add coupon codes that let us identify each customer and then send them out. Once the cards were mailed, we’d track coupon redemptions in a spreadsheet and calculate the return, if we had one. And we’d do it again the next month.

But now there’s PostPilot, a fully-automated postcard marketing platform.

PostPilot integrates seamlessly with Shopify to let you easily create and send postcard marketing campaigns. It works even if you’re not on Shopify (you just have to manually upload your customer list), and makes it super-simple to turn your existing Klaviyo, Mailchimp or Facebook campaigns into mailers. You design your card, we handle the rest.

Try it RISK-free

PostPilot is 🔥 for DTC

Jon Tucker

@JonTuckerUSA

Email is a killer channel, but if you layer in postal mail you can really supercharge results. The team at @getpostpilot will spark ideas for ya.

Keep rocking it @getpostpilot. Killer tool.

Helen Guo

@HelenGuo_

Been using PostPilot for years. Good for re-engagement. And you can get creative with your messaging.

Nathan Woods

@HeisNathan

We have done some rad winbacks to 360-720 days since purchase that have rocked. PostPilot team is one of my favs.

Chris Lander

@chris_basis

Another +1 for PostPilot. Have only done winbacks, but it's been wonderful. Their team is also top notch. Super helpful every time we set something up.

Jeremy Horowitz

@Jeremy_Horowitz

MailMatch from @getpostpilot will be every Email Marketers' favorite hack.

Converting 5-10% of fence sitters that make up 40-60% of your email list in a less crowded channel will fundamentally change most brands' acquisition funnels.

Mark Ritz

@ritzfit

Direct mail ROAS = 4+ on winback offers. results seem pretty standard after testing on Carnivore Snax and discussing with my ecom circle. @getpostpilot is fantastic everyone should try :)

Mikey G

@EcomMikeGalvin

Don't sleep on direct mail.

Coming into Q4, ~80% of last year's buyers stopped opening your emails.

They can't see your Black Friday offers.

With direct mail, you can finally get in front of them again.

Check out @getpostpilot to bring back those lapsed customers.

Oren Charnoff

@OCharnoff

PostPilot is the tool we see most brands we work with use or switch to.

Jake the Ad Nerd

@jaketheadnerd

We’re 100% focused on what we do best (with paid) so I leave direct mail to the experts @getpostpilot

Rahuv Doshi

@rajivdoshi

We’ve had success running an automated campaign to re-engage lapsed customers. Sent after an email series didn’t convince them to buy again. We run this through PostPilot.

Dennis Hegstad

@dennishegstad

The $1m to $100m a year @shopify app stack

Direct Mail: @getpostpilot

Email: @klaviyo

SMS: @postcriptIO

Help Desk: @gorgiasio

Ron Shah

@obviceo

ROAS DOESN’T LIE

More importantly though, working with the @getpostpilot team is awesome.

We love direct mail.

GOING ALL IN ON POSTCARDS & DIRECT MAIL

@mrsharma thanks for 🔌

us to the best platform PostPilot

Ben Gogos

@bengogos

@getpostpilot driving results through win back campaigns, next frontier is abandon cart.

Ash

@ashvinmelwani

We're using @getpostpilot and it's an absolute no-brainer to test out. Our first campaign we saw a 1000% ROI.

Bryan Porter

@jBryanPorter

We are excited to be partnering with @getpostpilot for direct mail.