When you’re running a small business, every dollar counts. While it would be nice to throw advertising ideas at a wall and see what sticks, very few companies have that luxury. Advertising choices directly affect the growth of your business, and you need to invest in opportunities with the greatest possible ROI.
You can see the statistics on how the response rates to postcard marketing campaigns trump those of email campaigns again and again. But, because you’re a smart and savvy ecommerce business owner, one nagging question will remain: “Yes, but will this be profitable for me and my business?”