Your Loyalty Program Isn’t Building Loyalty - Here’s Why
Summary
A loyalty program won’t magically create brand loyalty. Great products do that. Instead, use your program to change customer behavior and increase retention.
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Transcript
Think of a loyalty program as a way to change customer behavior, not as a way to generate loyalty. So loyalty is going to be generated by your product and how much customers love the products. That's what's gonna elicit brand loyalty. A program is not going to create loyalty out of thin air, but what it can do is change customer behavior. So I think you should think of a loyalty program almost as a retention program and how you wanna change and modify customer behavior. Don't be under the illusion that you're going to create a brand or loyalty.