How to Win Back Suppressed Email Subscribers
Summary
When email hits a wall, postcards break through. Suppressed lists with high purchase history are gold—PostPilot lets you reach them again. Perfect for winbacks and abandoned flows.
Transcript
My favorite win-back strategy is actually not even inside of Klaviyo. So yeah, Sure, we will build out the Klaviyo flows and that does well. But one of my favorites is with PostPilot. Regardless of how many emails you're sending, there's going to be churn, even from your good customers. But you can't if once they suppress you can't you can't email them anymore. So I love looking at suppressed lists that have 2x or 3, know 3+ purchases in their lifetime and then hitting them with a postcard to win them back. Those were great. But then we also bake in PostPilot into our abandoned carts, abandoned checkouts and then browse abandonment flows.
That's kind of the classic use case that we recommend. mean, it's start with email. You know, obviously if somebody abandons a cart, you're going to hit recency matters. You're going to hit them almost immediately with some sort of reminder. Maybe a day goes by, a couple of days go by, you give them an offer. Three, four days go by and they still haven't replied to email. You're saying trigger the postcard at that point.