Brands That Drive Velocity Win More Shelf Space
Summary
Getting more retail doors isn’t about maximizing ROI on one campaign—it’s about proving you can drive velocity. More sell-through = more store placements.
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Transcript
This is like the key thing that we work with a lot of brands on. They need to demonstrate to the buyer if they want to get greater expansion and greater placement in stores that they can drive velocity. So it's not about maximizing the ROI on that one specific drop. It's what does that increase in velocity do to the greater business
as a result of demonstrating like that higher sell through. So if they go on to say, that's awesome, we now see that this sells through and we're gonna open up 300 more doors for you as a result of that, or we're gonna put you on an end cap as a result of that, think of that as your total ROI on the campaign. We would not have had these 300 more doors or 1,000 more doors or these other territories, we wouldn't have gotten this placement if we had not invested in driving velocity.