CMOs: Transparency = Trust With Your CFO
Summary
Want to get your CFO on your side? Be transparent about what’s working—and what’s not. Here’s how honesty builds trust and credibility.
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Transcript
Be transparent. So CMOs really need to be open about successes, failures. It kind of goes without saying in order to build up trust with the CFO. The two positions are often in, you know, have this creative tension where there's some like the CMO is going to try to drive the top line of the business. The CFO is going to watch costs. And I think the more open they both are about what, what worked and what didn't, I think the more likely the, they are to work together.
And as, as marketers, we tend to have sort of rose colored glasses on sometimes, and we want to present things in the most positive light, but just being transparent with the data, what this is working, this isn't working. Here's what we learned and here's what we're doing about that. continues to foster trust and credibility so that the CFO isn't riding you on every detail because they feel like you've been open and transparent with them.