Timing Matters: When’s the Right Time to Raise Money?
Summary
Raising money isn’t just about revenue—it’s about timing. Drew Sanocki explains how growth equity investors assess businesses and why picking the right moment to raise capital can make or break your valuation.
Transcript
There's really a lot of variability in what the valuations are and even what the investors will look at, you know, whether it's revenue multiples or EBITDA multiples or gross margin multiples or something like that. So this isn't something that you can just like roll up to an ATM and pull in a growth equity investor. Right. You want to make sure you time it right.
And there's better times to do it, which gets to our original point of like, hey, what a good position you'll be in if you run a profitable business and you don't have to raise at any one point.