3 Things a Wise CMO Should Think About
Summary
Smart CMOs know that success isn’t just about ad spend. Learn the three key strategies every CMO needs to focus on in 2025 to stay ahead.
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Transcript
Start testing new channels, this time of the year, you know, in Q1 you're nowhere near Black Friday, right? Start experimenting and adding some new channels just to see if you can get something else cranking.
I think number two that I'm thinking is, again, this isn't something that you all haven't thought about before, but it's the reminder that you need to get serious about your first party data. It's the one asset that you own. It's the email addresses, it's the phone numbers, and now it's the physical addresses of your customers that no third party channel can just suddenly take away from you.
Yeah, I think given our background in private equity and buying and selling businesses, this is what gets sold. And the more data you have on your own customers, the better, right? The third we have is look at your customer acquisition costs across channels. So the brands that tend to weather these changes the best are the ones that have pretty low customer acquisition costs relative to what they charge. So another way to say it is like decent enough margin structure that they can weather this, they can absorb higher CAX if that comes through. And, you know, they maintain that efficiency across channels.