The Most Underused Channel in Omnichannel? Direct Mail

Over the past 10 years, nobody talked about like omni-channel marketing. People don't talk about... When they think about omni-channel marketing, they think about Facebook, Google, TikTok. But I think there's a lack of training I think, among business schools. And as a result, there's a lack of understanding among the current marketing practitioners, how to utilize various versions of digital versus the analog or tactile channels. But when digital is getting more expensive,but the trackability goes down because of private concerns, what are your alternatives besides opening up a store? That's even more expensive than direct mail. So I feel like now hopefully companies are seeing the, I think they definitely see the urgency. That's my experience talking to the CFOs, the CMOs. I think they all feel the urgency to find alternative and more effective ways to acquire customers and retain them.

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