The Cost Per Impression Era is Over. Measure Value.
October 8, 2025
Summary
It’s simple: what did it cost, and did it pay off?
Transcript
I think all of these metrics and this and that, I think it's just like noise, right? I think if we can just boil it down and say, forget about cost per impression, like2025, so let's go back to the basics. How much did get the new customer for? How much did you spend? And did you make money on that?