Why Retention Beats Acquisition for Growth
Summary
Retention is the easiest win. Optimize LTV and conversion before pouring money into traffic. If your site and retention aren’t dialed in, you’re just lighting your ad budget on fire.
Transcript
I start with retention first because it's the lowest hanging fruit. They've already acquired the customer. There's just, you know, there's lifetime value there that you can optimize around and then go up to conversion. You know, you already get the traffic coming in. If you can convert it better customers, like there's money to be made there. And acquisition, usually the last thing I would turn to just because it's so expensive and you know, you've already built this net behind you. You've got a great retention net conversion, you know, a conversion machine. So now when you turn to driving more traffic, it's really going to have a better return.
Yeah, exactly. And so like if you, you can spend all the money, you can send all the traffic you want to a website, but if it's not optimized to convert and if your retention strategies aren't in place, you're just gonna be wasting tons of money. So we have an optimized website that's gonna make your acquisition efforts better. Same thing with retention.