Text Link
Nerd Clip
Text Link
Marketing
Text Link
News and Trends

Why Omnichannel Makes Store Metrics Misleading

April 17, 2025

Summary

Retailers traditionally measure success through four-wall profitability, but that doesn’t capture the full picture. Physical stores often drive higher customer lifetime value through brand exposure and omnichannel behavior. Even break-even stores can be strategic wins when they support digital growth and retention.

Transcript

Subscribe for Content That Doesn’t Suck