HexClad’s Mini Catalog Costs LESS Than a Facebook Click!
Summary
DTC brands, take notes! HexClad is scaling with catalogs, not just Facebook ads. Watch how they’ve turned print into a growth machine.
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Transcript
Yeah, this is actually their mini catalog and they've done Cardalogs as well. But this is a 16 page book that highlights, you know, all their products, recipes, social proof, different categories, best sellers, gift items, if they were sending it out over the holidays, they've got this great assortment and they can tell that whole story through a catalog. And this costs, Drew, you won't believe this. It costs less than a Facebook click. By a lot.
I really liked the idea of telling the whole brand story, on what, you can use that as top of the funnel. Somebody gets that to read up on, you know, you can read the testimonials, you read why, it's like, it's essentially the old school direct marketing, you know, one page sales letter, but they like have taken that apart and put it in a catalog format with a lot of visuals. And, know, direct response like has worked really well in this category for years. And it's just really interesting to see how HexClad has sort of reinvented that, that legacy approach.