The Secret to a High-Value Loyalty Program: Exclusivity
Summary
The best loyalty programs go beyond points & discounts - they offer exclusive access, first looks, and VIP treatment. Here’s how to build one that actually works.
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Transcript
What are those things that you want to be thinking about that are intangible benefits that go beyond your typical points program. And that's things like experiences, insider access, exclusive first looks, exclusive access to products, exclusive access to events. I think the brand, to me, the gold standard of loyalty programs is Kiff.
If you're thinking about a loyalty program or you have introduced a loyalty program and you want to look, you want to get inspiration for how someone executes it really well, check out Kiff. It's already a brand that's focused on exclusivity and they amp that up with their loyalty program by giving you exclusive additional benefits for access to exclusive products, access to exclusive events. Like that's how you piggyback on something that is on brand already and generate just more raving fans for your brand and increase purchase frequency and revenue because you're giving them things that they wouldn't have been able to access or do otherwise.