Locked Out of Meta Ads? You’re Not Alone...
Summary
From account lockouts to algorithm shifts, Meta ads are getting riskier for brands. Is it time to rethink your ad strategy and diversify?
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Transcript
Getting a lot of questions around what's going on with Meta. You get certain results one week in different results the next week, there's also the just like I got locked out of it for, for now, and I can't get back in that level of arbitrary. So arbitrary nature is a big one. And then you were also talking about like the changes recently regarding health products.
So a lot of changes coming in health and wellness. And the rumor is that they're going to be taking more control once again from advertisers by requiring you to use more of their AI tools for managing campaigns and taking more and more of the controls out of the hands of marketers. And this is just the continuation of a trend we've seen over time.