What DTC Brands Can Learn from True Religion and Abercrombie
Summary
Identify your whales, refine your strategy, and grow smarter. Take inspiration from Abercrombie and True Religion’s turnarounds.
🎧 Want more insights like this? Listen to the full episode here.
Transcript
All right, so to wrap this up on True Religion and an Abercrombie, what's one takeaway for for the DTC brand now from these two turnarounds?
Michael Epstein
Yeah, I think they've really identified their core customer. They've doubled down on that core customer. And then they've also focused on unit economics and Drew, you, you and I talk a lot about the whale customers. I'm sure we'll talk more about it, break it out into its own segments again. But I think this that's, that is what this strategy is. They identified their core customer, their whales, they orient their business around that and then they build their unit economics and their models around serving that market well.