Klaviyo Just Took CRM to the Next Level—Here’s How
Summary
Klaviyo has been the go-to for email marketing, but now it’s evolving into a full-fledged CRM. Here’s why this move is a game-changer for brands.
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Transcript
My first reaction was, okay, we, we know that Klaviyo's have this CDP product for some time. many of us on the operating side have been using Klaviyo almost like our CRM going back forever, right? It's like where we house and trigger a lot of that, those campaigns using RFM and we tag things and we cat, we, try and consume as much data around our Klaviyo customer profiles as possible. So this, makes a lot of sense to me that this is sort of the natural evolution of those pieces of Klaviyo. And now they're really combining it into this more robust platform. I think the surprise to me was the service element of it. That was the piece that I definitely didn't see coming.