Introducing AcquisitionAI: Precision Prospecting Beyond Meta
Summary
Discover how AcquisitionAI uses proprietary data to target your ideal customers, driving results for brands like Kindred Bravely — precision targeting powered by the largest direct mail data set ever created.
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Transcript
Couple things, so we have AcquisitionAI. This is our new technology that we've been building for over a year with our data science team and the biggest and most powerful data set ever created for direct mail.
We take your brand, we find people that look like your best customer, we layer on tons of proprietary signals that we have that suggests that they are in market or good for your brand. And then we can send acquisition campaigns, just like Meta, for your brand, acquire net new customers. With brands like Kindred Bravely and The Baby Space, we even know things like this is an expected mother in their third trimester, or this is a mother that had a baby in the last six months and it has a six month old at home.
We can get that precise as well as thousands of other attributes. And that's what's driving the performance for brands like Kindred Bravely.