How Big Brands Use Direct Mail Like Meta Ads
Summary
Direct mail isn’t just postcards—big brands are using it like Meta ads, running data-driven acquisition campaigns at scale. Here’s how.
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Transcript
It's sort of like one of those iceberg things where you'd see, like if you were to look at the spend of any one of these brands, they probably the tip of the iceberg is on their their postcard retargeting and everything under the surface is on acquisition. And that's probably like what you need to do to keep the brand big and relevant and keep driving people into the stores.
Totally. building audiences based on data, we have thousands of attributes on hundreds of millions of consumers. We've built like the most powerful data set for that specific purpose. So you can run acquisition campaigns using catalog or other piece of direct mail, more like you would run a Meta campaign. These brands have gotten big by understanding that not everything is gonna be immediate direct response ROI, but how do you create meaningful, memorable touch points that still have positive ROI, especially over time, as you continue to roll these out with consistency and start to see results continue to improve over time, just like when you start with Meta. That's how they're getting to this level of scale.