Growth vs. Profitability: Finding the Right Balance
Summary
Should you prioritize growth or profitability? The answer isn’t black and white. Drew Fallon discusses how brands must continuously adapt, avoid overcorrecting, and make strategic bets to build long-term enterprise value.
Transcript
How do I make this a brand that has significant enterprise value going forward? You have to invest in actual growth, and you got to start being able to expand your top of funnel and drive growth outside of like core, bottom of funnel, circling the drain type activities. It's such a tricky balance, right? The pendulum always swings. You got to be growth and profits don't matter, or only profits matter, or you're not in retail or you're in retail. It's such like a moving target. You can't over rotate any one deal or headline or whatever. It is kind of like a slow assessment of like, we have to move. We have to like shake or bake kind of a thing. It's not like if you make the wrong call, you can't like, undo it. A lot of the times I'm not changing my business plan, but I'm feeling pretty good about the opportunities ahead of me.