Grow Your Top Line Without Breaking Your Marketing Budget
Summary
Want to grow your top line without bloating your budget? Here’s how strong brand advertising unlocks sustainable growth.
🎧 Want more insights like this? Listen to the full episode here.
Transcript
Can you continue to improve, to grow your top line while maintaining the same sort of overall marketing spend? Or can you grow your top line incrementally relative to your increase in marketing spend on an absolute basis, similar on a relative basis?
You know, somebody who writes a lot on this topic that I really like is Preston Rutherford from Chubbies. His content's always great on this. Talking about the value that they created at Chubbies wasn't necessarily in the measurable ROAS of bottom of funnel campaigns that they were running on Facebook.
It was done through strong brand advertising that manifested in large revenue growth through direct channels that were essentially unattributable.
So overall, the actual enterprise value of that business was really high because they were able to grow their revenue significantly without growing their overall marketing budget as much or as quickly.