Great Direct Mail Feels Too Nice to Toss

This idea of endowment effect, you know, you are, again, this is, I think the endowment effect applies to, again, beautifully produced, almost like a magazine type of catalog, right? It has narratives and pictures and, know, like, I think a lot of luxury brands are very good at doing this. So then, know, so well done. You don't want to throw it away. You keep it around for a while. Right? So I think these two, you know, these are the reasons why. you know, so again, It's not a magic, right? These are the reasons why, you know, direct mail, when it's done well, it's effective because they just, they stay around for longer and, you know, people's attention, you know, lingers for longer. 

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