Diversify Marketing Channels
Summary
Brands keep making the same mistake—over-relying on a single channel until it’s too late. Don’t let history repeat itself. The lesson? Never depend on just one channel.
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Transcript
A brand leans in on one channel that's delivering amazing results and it gets burned. It happened with an over reliance on Meta. It's happened with Google and with Gmail, you know, where brands that rely too much on email get shut out or are unable to hit the inbox. I think I think the lesson is that it's a it's a reminder just to diversify your marketing channels. Right. If you get good economics, you want to have multiple channels going. It's a lesson I think CMOs have learned time and time again. You know, it's like how many times Do we have to drill it into their thick skulls that like you can get burned if you're 100 % in on one channel?Michael
It feels like we need this sort of wake up call every couple of years you need the smack in the face every couple of years of like, oh crap, we became too dependent again. And yeah, so let's let this TikTok band serve as that occasional slap in the face reminder this time.