Why Direct Mail Is the Smart Brand Play Now
May 21, 2025
Summary
With Meta squeezing margins and digital CPMs rising, direct mail offers a brand-safe, capped-cost alternative. You’re not bidding for impressions—you’re building brand. Postage doesn’t spike, and the medium forces quality, not just conversion.
Transcript
You know who doesn't try to extract every dollar? The United States Postal service. They don't. When meat is moving in this direction, it does leave the door open. Just by nature of a direct mail product. Price of postage is capped, which means you still can play there in the world of creating brand. You don't directly have to drive to a conversion to rank higher or to receive placements, right?For us at PostPilot, I do think direct mail is probably going to become even more relevant.