Direct Mail Has a Long Tail of Sales
May 27, 2025
Summary
Unlike email, direct mail has a months-long attribution window. That catalog in the bathroom? It converts on day 90. It’s a slow burn—but a profitable one.
Transcript
The attribution window for direct mail is really long. It's, you know, it's not like an email where you send it out in 48 hours later. You know, you've kind of seen the traffic trickle off. No, it's it's it's months, you know, like people will put the catalog in the bathroom, you know, and people read it in there and then they order off at 90 days, know, 108 days after you've sent it out. So that's always another different, you know, unique thing for the channel is like, you see these really long attribution windows.