Missed Conversions? Direct Mail Can Bring Them Back
Summary
Your emails have done their job—now it’s time for direct mail to step in. A well-timed card can save abandoned carts, win-back customers, and drive conversions.
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Transcript
You trigger these campaigns after that email has had a chance to do its thing and that person has not taken the action that you wanted them to take. So you got a welcome, sequence. That sequence is seven days long.
If that person has not bought by day seven, they're becoming increasingly less likely to ever buy from you. So what do you do? You need to intervene and you trigger a card on day eight that says, you know, let's, let's go, let's get off the fence. It's time to buy. Same thing with your win back sequence. Same thing with your abandoned cart sequence. Once those channels have had time to work, it's a lower cost. So give it a chance. If it doesn't
you need to intervene and try and get that person to take that action because you are losing the possibility of them ever taking that action the more time that goes on. So that is why you will generate significant incremental revenue when you trigger direct mail after you've sent an email and that person has not taken that desired action.