How CMOs & CFOs Can Align With Customer-Driven Forecasting
Summary
CMOs, want to align better with your CFO? Use customer-driven forecasting to model growth with real retention and spend data. Here’s how.
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Transcript
One thing that you and I have really leaned into is sort of this customer driven forecast, right? Where we model out the number of customers acquired.
And then we talk about those three revenue multipliers. So like the number of customers acquired, the total amount they spend, and then the amount that the frequency that they come back, you know, some sort of retention metric in there. And using those three multipliers and the total number of customers acquired, pushing that out over the next year has been a very helpful way to model the business because I find that CFOs can get on the same page then.
And it gives the CMO a little more freedom and flexibility to execute and operate that way.