Unlock Affordable Customer Acquisition with Shared Mailers
Summary
Shared Mailers: A smarter way to acquire customers with precise targeting and lower costs. Perfect for brands testing direct mail.
🎧 Want more insights like this? Listen to the full episode here.
Transcript
So a lot of brands are thinking, how do I test into acquisition and how do I do it, you know, with low risk, low cost. Shared mail is an awesome tool that allows you to test into a highly targeted direct mail acquisition campaign with at a lower cost.
So we, with our Shared Mailers, instead of like the Valpak-style mailers where it's a coupon book and you're stuffed in this envelope with Instacart and a credit card and a mattress company and a whole bunch of other stuff and you're just targeting, you know, females 25 to 45. These are targeting very specific personas. So with our mothers shared mailers, again, it's new or expecting mothers, we can be very precise in that and then we curate brands that have that ICP, that ideal customer profile, and we can pair them together and send this out so that you're splitting the cost among multiple brands and for a few thousand bucks you can test into acquisition in a very targeted and performant way.