Your Email List Is Full of Fence Sitters—Here’s How to Convert Them
Summary
Your email list is packed with people who never bought. MailMatch finds their physical addresses and gets them to convert with direct mail. Here’s how.
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Transcript
MailMatch is our proprietary process whereby, any brand out there has a massive list of fence sitters. People have never purchased from them before. So what we can do is we look at your your email list. We can pull out all those who have never purchased before. And then we basically can correlate a certain percentage of those to a physical address where you can drop a postcard. So why would you want to do that? It's because it works. You know, these people are on your email list and have never ordered, despite your best efforts. given them every offer in the book. They have not responded. They will still respond to direct mail. So we built out a MailMatch campaign. It happens in the background as people sign up for the list and a certain amount of time goes by to get the MailMatch print collateral with the same offer that they've got an email and that's getting people off the fence and buying.