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How Strong Company Culture Drives Growth

May 7, 2025

Summary

At 100+ employees, culture outweighs strategy. Foster ownership, define core values, and create a team that self-manages effectively.

Transcript

Culture eats strategy for breakfast. The most important thing is the culture. I think when you get to 100 people as a founder, your direct control really has waned. We joke about how we physically, at times, have had to carry the whole company up a mountain. In the early days, you feel like you're doing that. You're just like you're the only one who gets the vision, and you're trying to get this company up the side of a mountain.

But like at 100 people, you just can't do it anymore. It's just too big. There's only so many hours in the day. So you got to fall back on culture. We got to illustrate our core values. How are we going to train people on our core values? We really stress when we really recruit for. And we build a culture around ownership.

If you see something wrong, you've got to fix it. You got to see it through until it's fixed, right? Whether it's in your department or not. So I found that at 100 people, really leaning back and focusing on the culture is pretty important.

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