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Marketing

How to Build a Business Around Your Whales

April 17, 2025

Summary

VIP customers can be worth 4–6x more than average ones—and building for them pays off. The “whales vs minnows” mindset prioritizes top-spending customers and delivers outsized retention and revenue. Even without a loyalty program, high-value customers can stick if your product is differentiated and irreplaceable.

Transcript

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